For those of you who don't know, about five months ago I started my content agency called Li Media, and this is what I do outside of my real estate investing.
Li Media focuses on running people's YouTube channels, and we have a couple of different clients across a couple of different industries.
The same exact way that I run my channel is how I run other people's channels, and I think of it in terms of two things: strategy and services.
Kyle is one of my clients and also one of my good friends that I met back in 2017 in Cape Town. He is a professional pickleball player who’s now a client, and he has a pickleball channel.
So his YouTube channel focuses on how to play pickleball and we were talking about strategy. We were looking at the performance of some of his past videos, talking about future ideas, and some of the brand deals that I'm helping him to secure for his channel.
All of that falls under the strategy umbrella.
We also have a services umbrella, where we have a team of editors, writers, and thumbnail designers. They help so that the client just has to film and give us the raw footage and then we can make everything else happen.
So that's what Li Media does, and when I say that I'm talking to a client, it's a client that maybe has a pickleball channel, a basketball channel, a real estate channel, or an interior design channel.
We've got a lot of different clients in a lot of different industries.
Until next time, thanks for reading.